Robert King – America’s Presentation Coach – offers you three things to consider to help immediately set yourself apart from your competitors.
- Differentiation – Zig Ziglar always said: “You gotta be, so that you can do, so that you can have. You gotta be the right kinda person, do the right kind of things, to have all that life has to offer.” What we talking about here is the “be.” Show your prospects and clients more of who you are and you will naturally differentiate yourself – becasuse there’s nobody quite like you!
- Creativity – Unfortunately, most all presentations are the same. This is a result of rampant adoption of old, tired presentation techniques. If you want to separate yourself from the competition, infuse some creativity into your live presentations. Creativity can be demonstrated in your opening, your dialogue, your delivery, visuals/props, your closing, etc. This requires forethought and effort, but the results will be obvious.
- Practice – Nothing will distinguish you quicker from the pack than practice. By-and-large, salepeople do not practice. Salespeople have elevated themselves higher than the likes of Dirk Nowitzki, Yo-Yo Ma, Robert De Niro, Rory McIlroy, Venus Williams, Lindsey Vonn. Actors, Singers, Dancers, Athletes, Olympians – all professions which we these days hold in such high regard. They all practice. Salespeople – wing it. It just doesn’t make any sense. Practice. Practice. By all means, PRACTICE!¤
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